City of Alba (Piedmont region, Italy) and the surrounding area, the Langhe and Roero are well known for wine production and some local gastronomic peculiarities, such as white truffle. Unfortunately, over the past 25 years, against a continuing increase in the value of farming products (grapes for wine and hazelnut for chocolate and sweet) and a consequent expansion of cultivated surface, there has been a 30% reduction in truffle-growing areas. “Save the Truffle” aims to promote alternative activities for recovering old truffle-beds and planting new truffle-generating plants.
In 2005, Kanela & Garyfallo was founded in the village of Vitsa, in the mountainous region of Zagori in NW Greece, as a thematic restaurant specializing in edible mushrooms. Considering that Greece is a country where mushrooms are considered largely unsafe and / or unsavory, this was a bold move. The objective difficulties in turning this bold move to a success story were acknowledged from the start and the proprietor set out as his objective to educate the public and rely on the positive personal experience of his clients to overcome prejudice and recognize the value of an important local resource.
Truffle hunting in Istria began in the mid 20th century when the first written records were recorded about it. Initially, the local population started collecting truffles as it was actually a great addition to their home budget. At this time, the final destination of the truffles were mainly the foreign markets. More recently, the truffle hunters realized that the value can be increased if the product was placed on the domestic market. Thus, in the 1990s, truffle promotion was promoted as a valued product and they quickly realized that diversification of the offer was needed and that additional product value was needed.
PragueTruffle aims to diversify the tourism offer in Prague, which represents one of the most famous tourist destinations around the world. The initiative provides a truffle (species: Tuber aestivum) hunting demonstration (with a dog) in the Petřín Park, that offers one of the best views of Old Town Prague. In addition to this experience, PragueTruffle customers receive contextual information about truffles as well as about Prague history, followed by a truffle dish in a luxury restaurant with a gorgeous view of Prague. At the end, the clients can take a fresh truffle as a gift.
The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy
Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the "route" is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.
In the Modenese Apennine (Italy), since the interest towards traditional forest products (as firewood) is declining, also the active forest management is strongly decreasing, especially in marginal areas. In the Taro Valley, the decreased forest management is compromising the conditions required for the development of Boletus mushrooms, a product consumed and appreciated by the local population for centuries. Therefore, there is a need to find mechanisms to re-activate forest management in the area and restore the favorable environmental conditions for the development of this mushroom.