The main objective is the promotion of wild mushrooms originating in the forest areas of Castile and León region, the incorporation of added value to labelled mycological products through the certification of qualities specified in the regulations of use and the transfer to the consumer of their food safety.
The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy
Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the "route" is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.
In the Modenese Apennine (Italy), since the interest towards traditional forest products (as firewood) is declining, also the active forest management is strongly decreasing, especially in marginal areas. In the Taro Valley, the decreased forest management is compromising the conditions required for the development of Boletus mushrooms, a product consumed and appreciated by the local population for centuries. Therefore, there is a need to find mechanisms to re-activate forest management in the area and restore the favorable environmental conditions for the development of this mushroom.