A mushroom restaurant in a protected area in Greece
In 2005, Kanela & Garyfallo was founded in the village of Vitsa, in the mountainous region of Zagori in NW Greece, as a thematic restaurant specializing in edible mushrooms. Considering that Greece is a country where mushrooms are considered largely unsafe and / or unsavory, this was a bold move. The objective difficulties in turning this bold move to a success story were acknowledged from the start and the proprietor set out as his objective to educate the public and rely on the positive personal experience of his clients to overcome prejudice and recognize the value of an important local resource.
An example of good practice in the development of the truffle sector
Truffle hunting in Istria began in the mid 20th century when the first written records were recorded about it. Initially, the local population started collecting truffles as it was actually a great addition to their home budget. At this time, the final destination of the truffles were mainly the foreign markets. More recently, the truffle hunters realized that the value can be increased if the product was placed on the domestic market. Thus, in the 1990s, truffle promotion was promoted as a valued product and they quickly realized that diversification of the offer was needed and that additional product value was needed.
Don’t forget to use wild edible herbs and fruits
Wild species must be recovered and their uses incorporated daily as normal. We must document the traditional uses of vegetation and promote actions aimed at citizens to publicise them. The research and dissemination axes are essential, but they must be accompanied by the development of business models that also allow the commercialisation of products. In Catalonia (Spain) there are several associations and companies that work to value them, either in the gastronomic field or as a tourist activity.
Mercasetas/Mercatrufas: Linking producers with consumers.
MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of these products among the attending public.
MERCATRUFAS is a market for Black Truffles (Tuber melanosporum) with a mycological character, being the meeting point between the truffle grower and the final consumer, who is guaranteed about the origin and quality of all the truffles with strict quality controls.
MERCASETAS is a new concept of market of mycological products, mainly oriented to the tourism whose objective is to dynamize the commercial activity of the sector, guaranteeing the origin, the traceability and the quality of the product, promoting the agro-alimentary innovation, improving the environmental and gastronomic education of the consumer.
Praguetruffle: connecting truffles with tourism
PragueTruffle aims to diversify the tourism offer in Prague, which represents one of the most famous tourist destinations around the world. The initiative provides a truffle (species: Tuber aestivum) hunting demonstration (with a dog) in the Petřín Park, that offers one of the best views of Old Town Prague. In addition to this experience, PragueTruffle customers receive contextual information about truffles as well as about Prague history, followed by a truffle dish in a luxury restaurant with a gorgeous view of Prague. At the end, the clients can take a fresh truffle as a gift.
Soria Gastronómica. International Congress of Mycology.
The aim of Soria Gastronomica as a gastronomic and cultural event for professionals in the hotel and catering sector, cooks, traders of food products, mushroom producers, mycologists, biologists, gastronomic press and lovers of mushroom world in general, is to share knowledge, provide updated information on any topic related to mycology, learn, teach and promote the province of Soria as one of the richest territories for its mycological production.
TRUFFORUM: Connecting the black truffle producers with the consumers
Trufforum® is an international event created by the The "European Mycological Institute" (EGTC-EMI) with the aim of promoting the responsible use of the Tuber melanosporum in homes and restaurants to educate consumers on:
a) Origins of the black truffle in Europe
b) Species of edible truffles
c) The organoleptic differences between black truffles and synthetic aromas.
d) The importance of quality control to avoid fraud.
e) The most appropriate modes of use in gastronomy
f) Tourism in the European truffle territories